Social Media Intelligence

social media intelligence tool

It provides basic search and alerts across a very broad variety of social channels. While the former Crimson Hexagon ForSight is still available to former customers of Crimson Hexagon, new potential customers are encouraged to investigate the Brandwatch technology platform. Brandwatch not only does the legwork of tracking social mentions, but also provides insight on how to respond to those mentions in real-time.

To date, we’ve had one hundred billion mentions from online sources collected and counting, and have stored 2.5 petabytes of data on our secure, cloud-based servers. Effortlessly integrated your web and social media data to understand what’s really driving revenue growth. From content engagement to the audience’s sentiment to what’s being said, get all the intelligence you need to understand how successful are your campaign efforts. Discover what really interests your marketing personas and how strong those affinities are.

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Keyhole helps you monitor your Twitter and Instagram accounts – you can look at keywords, hashtags, URLs, and usernames.

What Is Social Media Monitoring Software?

Just insert a URL into the tool and it will show you how many shares the content has gotten so far. You can then visualize your marketing data, and automate your reports to share the results with key stakeholders in your business, fast and with ease. They monitor all new posts on 2000 fake news sites and alert you as soon as your brand gets mentioned; this helps you handle bad press before things get out of hand. Plus, you can also track mentions of any brand or keyword across news, blogs and forums. Focusing specifically on Twitter, Followerwonk is the right tool to find, analyze and optimize your online presence for social growth.

Stay up to date with the latest marketing, sales, and service tips and news. Subscribe to Social Media Today to get the must-read news & insights in your inbox. Digimind measures social listening tools sentiment, enabling you to see if the perception of a keyword is negative, neutral, or positive. You can also see how the public perceives your brand versus the competition.

Access one fully customized dashboard to track your brand sentiment across any number of channels. Identify negative or positive trends instantly to avoid crises and point your strategy in the right direction. Know exactly what your audience cares about so that your brand message is always on target. Know exactly where your brand is mentioned, in what context, and how it affects your brand perception.

This collection discipline has been divided further and can include clandestine activities as well as overt collection efforts, debriefing, and official contacts. To get at a more grounded definition of this nebulous concept of media intelligence, we first need to identify all the moving parts. We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We will have to use at least one cookie to ensure that you won’t have to make this choice again.

Best For Enterprises, Social Media Agencies

Many media monitoring software products also monitor social media as well. Mention allows business people to study their competitors and track brand mentions on social media and other online platforms. Headquartered in France, Mention provides social media monitoring tools that enable you to know and analyze what your customers, influencers, and competitors are saying about your brand.

Many social media products monitor posts in a variety of different languages and countries, allowing businesses to localize advertisements. These products are intended to provide demographic data, understand social media presence, identify negative mentions, engage users, and improve a brand’s reputation. Social media monitoring products often provide information that benefits social media analytics software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product.

  • Digimind helps marketers and analysts on brand reputation, competitive intelligence, consumer insights, trend tracking, influencers identification and campaign analysis.
  • Digimind is a simple yet powerful social listening and market intelligence platform used by companies to transform data into actionable insights for strategic decision-making.
  • It monitors mentions and enables businesses to know which engagements to prioritize.
  • This tool provides the total potential reach of all your posts on social media platforms.
  • Using Trackur, you can perform keyword searches to acquire analytics and statistical information about your customers on social media sites.

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. This process enables them to increase brand awareness and capture profitable trends. With more than 250 platforms claiming to help companies assess mentions and track their engagements and brand performance on various social media platforms, it can be challenging to choose the right one.

Trends always assist marketers in creating products that the customers find an interest in thus driving sales and engagement. Social intelligence helps marketers in understanding the key metrics related to a new trend and how it could be leveraged to suit a customer’s satisfaction. Therefore, you should know the true state of Social Media Intelligence.

This data is collected from social networking sites via a feed known as an Application Protocol Interface . By itself, this data doesn’t represent social media intelligence – although it has the potential to do so. Incorporating social media intelligence into every aspect of your business can have far reaching consequences. Social media reporting is simply presenting what has happened, but social media intelligence is asking why.

Use GetApp to find the best Social Media Monitoring software and services for your needs. Echobot MONITORING offers a media intelligence software to help you track, filter and analyse each day millions of articles, reports and comments. Easily create curated reports or automated alerts about whats happening in your market and keep your team in the loop. Dataminr is an incident detection solution that helps businesses analyze and mitigate high-impact global events and risks.

The tool is perfect for planning outreach campaigns by allowing you to search Twitter bios, connect with influencers or fans and break them out by location, authority, number of followers and more. A free account allows you to track 12 social sites, including Tumblr and WordPress. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. a pro account is required.

This helps businesspersons to get information about their customers from all corners of the world. Toyota, Intel, Disney, Nokia, Skype, Microsoft, and Johnson & Johnson are some of the leading companies in the world that use Attentio.

It also shows the passion around your query; that is the likelihood that users will keep talking about your query repeatedly. Let’s say we want to see the audience data around social media the #ArtificialIntelligence hashtag; Social Mention provides you with instant, data rich reports about what’s going on around your query as seen in the image below.

We are always looking for driven, talented people to join the team and help us achieve our own ambitious goals as a company. From Sales social media intelligence tool to Engineering, Finance to Marketing, we like to think that we have a great team, and we would be honored if you considered joining.

You can easily change the time period in the tool by using the dropdown at the top-right of the tool. Yet, when accessing the more complex version of the tool, you will be able to get historical data from up to one year. Social tracking apps provide you with valuable insights about Share of Voice on Twitter, Facebook, Instagram and more.

You can enter all your translations in one stream to monitor global conversations about your brand. Interactive interest maps give you a visual look at trending topics and discussions relevant to your brand. You’ll see only the most relevant conversations on Twitter, so you can focus on the data that matters.

There is a very diverse range of content and YouTube provides a deep source of data. The voiceover IP program Discord was originally designed for the Twitch gaming community to communicate and has versatile chat, video and voice capabilities . It’s free and open for people to create their own “servers” and host either private, password protected, or public channels.

Recent Posts