Top Four Social Listening Tools For 2020 And Why They’Re Great

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social listening tools

Trackur provides executive insights including trends, researchers keywords with custom feeds, automated sentiment analysis & influence scoring. However, the interface is a little outdated and if you want to try this monitoring tool, don’t expect a free trial.

That’s why a great social listening strategy comes into play. It’s crucial to strategically analyze and respond to online conversations about your brand.

Why do people follow brands on social?

One of the most popular reasons is to learn about new products and services (57%), while another is to stay up to date on company news (47%). Consumers also follow brands on social media in order to learn about promotions or discounts (40%), to be entertained (40%), to be educated (34%) and to be inspired (32%).

It has very affordable plans despite some very enterprise focussed features. A simple and affordable social media management tool for curating, scheduling and managing your socials all in one platform.

So why do consumers rank social as the top channel for brands to use when connecting with their customers? It’s worth taking a broader look at how people view social and its impact on their lives. The majority of consumers believe social can bring people together, with 63% citing social’s ability to help people keep in touch, and 62% saying social unites people with different beliefs. Social is the number one channel for brands to connect with consumers.

The Listeners experience starts with the Query Builder, an intuitive interface to easily create basic and advanced queries. However, Sprout’s helpful features are only available for enterprise-level customers, influencer and listening tools are workable but not robust, and access to historical data is limited. This is a sponsored post from Awario.Awario is a social listening and analytics platform trusted by over 5,000 companies worldwide. The tool gives brands access to meaningful insights on their customers, industry, and competitors through real-time social media and web monitoring.

This includes providing exceptional customer service on social media, which is very important. When your audience mentions you in a tweet about your product or even a bad review, it is critical to acknowledge their comment and respond back in a timely matter – and in a positive way. Social monitoring is identifying and responding to individual brand mentions on social media social media. Social listening, on the other hand, is collecting data from those social mentions and broader customer conversations, and pulling insights from them so you can make better decisions for your customers. HootSuite allows you to set up an unlimited stream of social media content based on your mentions, selected keywords, hashtags, and locations.

Trek Bicycle uses Sprout’s social listening tools to find conversations relevant to its brand and join in the discussion. We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales.

Guide Your Customers To The Right Support Channels

The best part about this tool is its ability to manage and monitor up to three social profiles. You can, for instance, use the streams to find compelling content for your target audience and then post it on your social channels. Anything that your brand does , whether good or bad, finds its way onto social media.

  • It gathers that data from social monitoring and customer interactions, and pools it to build a more comprehensive view of what customers are saying and how your brand can help.
  • You can use social media monitoring to gauge how people talk about your brand online.
  • You’ll also start to get a sense of what kinds of insights are most useful for you.
  • Using social listening tools, you will learn what kinds of words people tend to use when they talk about your business and your industry.
  • On a broader scale, social listening takes a macro look at how customers discuss your brand on social media.

Sure, as I said before, it’s really about how engaged your community is on social, but in order to stay in business, it’s vital that you keep growing your audience. Put this number into context over a period of time and you’ll see which posts exactly led to new followers. Armed with this info, you can go on to create posts that replicate success so you don’t end up as an internet one-post wonder. It’s all very well having viral content riding the social airwaves, but don’t lose track of the fact that the most vital thing you want to achieve through the content is engagement with your product.

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all. Social mentions, when combined with social listening, can be a versatile tool which you can use for a number of purposes beyond simply growing your brand and community on social networks. You’d be surprised at the nifty ways in which people use the information they receive on social media.

If you know how to word your queries and filter the results, you’ll end up with the most authentic, unbiased insights you can get as a business. When it comes to features, Buffer can go toe-to-toe with almost any platform on this list. It has useful scheduling and publishing tools that help you plan effective social campaigns. It’s reports and analytics monitor your team’s performance by measuring engagement and audience behavior. It also has a story monitoring feature that records and analyzes your stories on channels like Facebook and Instagram.

You can view top keywords used with your search, top hashtags and top users mentioning the keyword or brand. To test it out, plug in your business name and see what you find.

Oktopost is a B2B social media management platform – it was essentially designed as a unified inbox for all your social media accounts. The platform is equipped with features for team collaboration, social publishing, and analytics. If you’ve purchased the advanced Talkwalker social media monitoring suite, you can integrate it into Oktopost and boost your social listening. With Agorapulse you can interact with people mentioning your brand right from the app. Agorapulse lets you invite team members and assign mentions to them, which is great for big projects or large companies.

Create entire reports for your team that show why your audience is unhappy and can help them remedy the situation, like the main themes, keywords, audiences and even locations. While it may seem trivial to you, it could lead outside teams like product or fulfillment to a major “aha” moment. Imagine you run the marketing for a franchise restaurant and really need to get a better sense of the food your customers love.

Ian – you are right on both counts, we don’t do a good job demonstrating what the return is because its hard to determine! But we social media analytics need to otherwise when people evaluate the various offerings a key component is missing and it becomes a price/feature shoot out.

What are social mentions?

What is a social mention? Whenever someone name-drops a person or brand online, that’s a social mention. It can be positive or negative. Every single one is an opportunity to engage with your audience and shape public perception of your brand.

Social media management tools are particularly important for teams- not just for delegating tasks and managing updates. If you are managing social media accounts amongst a team, you should NOT be sharing social networking passwords. What would happen if one of your team moves jobs or is sacked or if they’re a victim of a phishing attack? There are too many horror stories of businesses’ and brands’ social accounts being hijacked by rogue employees or hackers.

Branding Basics

When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. Crimson Hexagon is a high-end social monitoring platform with a strong focus on sentiment analysis.

I find this great for events, where I might want to monitor related social media posts and engage with the attendees. For example, some are standalone monitoring tools while others have it as a feature within a social media management tool.

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